Elizabeth: Self-Publishing 101 – Taglines, Loglines and Concepts

publish_buttonLast week in our Self Publishing series we talked about the Book Cover, the first (and oftentimes only) chance for a book to make an impression on a potential reader

But what happens after the cover catches the reader’s attention?

Jilly’s post on Monday about the Dreaded Synopsis got me to thinking about some of the other elements you need in order hold a reader’s attention, once you’ve caught it

Loglines, taglines, high-concept – these are all tools that can help you position (and market) your story to your audience.  Although we are looking at this through the lens of self-publishing, they are important regardless of the publishing path you choose. Continue reading

Elizabeth: Friday Writing Sprints, now with Titles!

stopwatch graphicFriday again, and not a moment too soon. I think we should celebrate. I recommend Writing Sprints. Or cake. Both good choices.

Everyone knows you need to warm up before sprinting, so let’s wake up our creativity with a few minutes of Title Improv.

As any number of the Eight Ladies would agree, Continue reading

Elizabeth: That’s My Story

A fan of happily-ever-after from an early age.

A fan of happily-ever-after from an early age.

In her post on Sunday, Jilly talked about the kinds of things that would be an immediate turn off when considering a new book. Judging by the comments, we all have pretty strong ideas about what doesn’t work for us when it comes to our choice of reading material. The discussion got me to thinking about the flip side: what would get me to take a chance on a new book?

In the McDaniel program we talked about how an interesting cover can be a great way to catch a reader’s attention (harder for eBooks, but still possible). At the recent RWA conference I noticed that I was drawn to a number of book covers featuring cupcakes or cake (it’s possible I was hungry at the time) while other covers caught my attention with interesting titles and artwork. Regardless of what caught my eye initially, it was the story teaser on the back cover and the first few pages of the story that helped me decide what books I put back down and which ones I was willing to schlep all the way back home. Continue reading