Justine: The Evolution of an Elevator Pitch

eight ladies writing, elevator pitch, RWAWell, it’s nearly conference time (I’m likely en route as you read this…or getting ready, anyway) and I’m eagerly looking forward to RWA Nationals. In preparation for my agent appointment on Friday (and the inevitable question from strangers, “What are you working on?”), I’ve been honing my elevator pitch (also knows as “describe-your-book-in-about-45-seconds-or-less”).

The (dreaded) elevator pitch (also called a log line) is a short blurb about your book that you can spew out in the time it takes you to go from the 35th floor to the lobby, and that’s not talking like a radio announcer who does all the legal jargon at the end of a car commercial. Your elevator pitch should be short, descriptive, and include the basic GMC for your main character, as well as setting and, if you have time, what sets your book apart from others. Save the discussion of your other characters and subplots for when your new elevator friend invites you to join them for a drink at the bar.

While my pitch may not be perfect, I thought it’d be helpful to show you its evolution. (Ya’ll know I’m not afraid to show you my work in progress — see Continue reading