I’m currently attending the Orange County RWA’s California Dreamin’ conference and am having a great time, learning a lot, and connecting with other great writers. I’ll have more to report in the coming weeks about such things as ACX/Audible, great ways to advertise your books for free, and other marketing and selling ideas. For now, though, my best takeaway is this, from Caitlyn O’Leary:
Consider your book a brick-and-mortar store
- Your cover is the storefront
- The blurb is looking in the window
- The sneak peek is going into the store to make a buying decision
- The ads get the reader to your store. (yes, the ads come last, because if your store is a mess, there’s nothing to get your reader in the door)
I’ll have more on this soon.
What are some of the best conferences you’ve attended?