Justine: Conference Fun

calidreaminI’m currently attending the Orange County RWA’s California Dreamin’ conference and am having a great time, learning a lot, and connecting with other great writers. I’ll have more to report in the coming weeks about such things as ACX/Audible, great ways to advertise your books for free, and other marketing and selling ideas. For now, though, my best takeaway is this, from Caitlyn O’Leary:

Consider your book a brick-and-mortar store

  • Your cover is the storefront
  • The blurb is looking in the window
  • The sneak peek is going into the store to make a buying decision
  • The ads get the reader to your store. (yes, the ads come last, because if your store is a mess, there’s nothing to get your reader in the door)

I’ll have more on this soon.

What are some of the best conferences you’ve attended?

Justine: Cut, Hack, and Chop

axeonwoodAs I mentioned in my post last week, I spent a week at Margie Lawson’s house in Colorado attending her Immersion Master Class. Aside from learning about my character’s truth, I learned something else.

Cut. A lot.

When I go back through my story, I realize I have so much JUNK. Useless words that don’t need to be there. Oh, I thought they were good when I first wrote them. Lovely “writerly” (Margie’s word) descriptions of someone’s hair or face or clothing. But as I go back and look at my story – really look at it, as though I’m seeing it for the first time, I realize all of those words are only taking up valuable word count space (and I already have a word count problem).

But the other thing these words are doing Continue reading