There’s a new Twitter marketing strategy that caught my eye recently. List a bunch of tropes that describe your book, and then add the links for purchase or preorder.

Jackie Lau caught my attention with the ice cream, and the foodie six-year-old was a joy, and not just a plot moppet.

I haven’t seen this before, but then again, I don’t get around much, so maybe it’s a thing. Maybe everyone is doing it, and I just haven’t seen it before. But . . . it looks like a really good idea, and I’m going to pretend that you are as in the dark as I was.

I first noticed when Jackie Lau did it for Ice Cream Lover. Jackie just showed up suddenly on my phone Twitter feed, and I was in the mood for ice cream and romance . . . and that’s how I ended up following her. She had me at ice cream; add in an #AsianRomCom, and I bought her book. And boy, it was good! Ice cream, sexy scenes of the like I’ve never seen in romance before (do note: I don’t get around much), a bi-cultural heroine and Continue reading →