If you’re a regular visitor to 8LW, chances are you’re an avid reader. Would you like to get your hands on the latest releases, for free, before they hit the market? If you’re willing to write an honest review of the book on Amazon, Goodreads or a similar platform, chances are you could do just that.
In today’s ultra-connected world, most savvy bibliophiles use reviews to help them decide whether to click the button and buy the book. Which means that most savvy authors will do everything they can to make sure their book has a good selection of honest reviews. Starred ratings are useful, but a paragraph or two describing what worked—or didn’t—for the reviewer is invaluable. It’s as important to warn off the wrong reader as it is to attract the right one, because word of mouth works both ways and the last thing an author wants is a disappointed reader.
So how do authors find these treasured reviewers? Sometimes through carefully cultivated “street teams”, but often by using a reputable ARC (Advance Review Copy) organization such as NetGalley, Hidden Gems or Booksprout.
It’s not permitted for an author to buy reviews, nor is it allowed to give a reader a free book in return for a review, honest or not. However, publishers large and small are allowed to pay an ARC organization who will match advance copies of their books with eager readers. The readers are not paid and are not required to review the books they receive—but as you may imagine, readers who reliably post insightful reviews are in great demand, while those who take the freebies and post anodyne one-liners, or nothing, aren’t likely to stay on the list for long.
Told you that to tell you this: there’s a huge demand for good reader/reviewers. Continue reading