The payoff is that all participants receive a personalized Feel Good Formula based on their responses, intended to boost their creative habits. It’s open to anyone, anywhere in the world, provided they are over 18 years old.
The cost of entry is to answer a ten-minute online questionnaire.
The test is part of a study undertaken by the BBC, the Open University, and University College London, to explore how participation in creative activities can manage mood and boost wellbeing. All data is collected and stored on an anonymous basis. I don’t usually sign up to online questionnaires, but I took part in this one.