This is the Facebook header for Caitlyn O’Leary’s Facebook group called Caitlyn’s Crew. You can get an idea of not only what she writes, but the general vibe of the group based on her group logo. Image copyright Caitlyn O’Leary.
A couple weekends ago, I attended the California Dreamin’ Writer’s Conference. It was a lot of fun, and, as I promised when I originally blogged about it, I have some goodies to share with you from some of the workshops I attended.
One of the most fun workshops was about creating Superfans, put on by Caitlyn O’Leary (who is devilishly funny and very sarcastic…she puts it all out on display, and I think it’s one of the things her readers love about her, besides good writing, of course!).
One of the first things Caitlyn talked about was creating an author “brand.” However, she didn’t quite mean it in the “what-do-your-business-cards-look-like” kind of way. Nor did she mean it as “book branding.” Rather, it’s a personality brand…what sort of person are you? Romantic? Whimsical? Practical and to the point? Funny vs sensitive? Goofy vs. serious? Whatever your personality brand, that’s what has to come out and shine in your interactions with readers.
I won’t get into the “how’s” of creating that author brand (because I don’t want to pilfer too much from her presentation), but when determining it, think about Continue reading
Today we’re taking a break from our usual discussions about the craft of writing to talk about the business side of writing.
At my day job, I recently attended a conference about the use of social media. It was aimed at small businesses, but a lot of the information that they covered is applicable to writers as well.
First off, there’s nothing to say you have to be on any social media platform. Time spent on social media is time that you’re not able to spend on your writing. Depending where you are in your writing career, you may want to focus your limited time/resources on writing now and leave social media for a later time, and there is nothing wrong with that. If you do have the time however, and if it is managed effectively, social media can help you increase your visibility, connect with readers, network with industry professionals and, once you’re published, sell books.
- The 55-64 age-group is the fastest growing social media segment
- 81% of consumers are influenced by their friend’s posts on social media
If a social media presence is something you want to pursue, Continue reading
In the ongoing and possibly overrated interest of tracking my writing performance against my annual writing goals, it’s time to talk about February: the good, the bad, and the sometimes oh-so-ugly. You know the drill. I told you about my ‘reporting in’ plan here. Looking back on the post from just two short months ago, I have to smile a bit, the way you do at adorable pets and small children. I want to pat new-year me on the head and say oh, you naive, optimistic writer, you. Continue reading