This is the Facebook header for Caitlyn O’Leary’s Facebook group called Caitlyn’s Crew. You can get an idea of not only what she writes, but the general vibe of the group based on her group logo. Image copyright Caitlyn O’Leary.

A couple weekends ago, I attended the California Dreamin’ Writer’s Conference. It was a lot of fun, and, as I promised when I originally blogged about it, I have some goodies to share with you from some of the workshops I attended.

One of the most fun workshops was about creating Superfans, put on by Caitlyn O’Leary (who is devilishly funny and very sarcastic…she puts it all out on display, and I think it’s one of the things her readers love about her, besides good writing, of course!).

One of the first things Caitlyn talked about was creating an author “brand.” However, she didn’t quite mean it in the “what-do-your-business-cards-look-like” kind of way. Nor did she mean it as “book branding.” Rather, it’s a personality brand…what sort of person are you? Romantic? Whimsical? Practical and to the point? Funny vs sensitive? Goofy vs. serious? Whatever your personality brand, that’s what has to come out and shine in your interactions with readers.

I won’t get into the “how’s” of creating that author brand (because I don’t want to pilfer too much from her presentation), but when determining it, think about Continue reading →