Elizabeth: Self-Publishing 101 – Marketing

publish_buttonYou’ve studied craft, developed a working relationship with your muses, written the book of your heart, and clicked Publish!  Congratulations, you’re a self-published author.

Now what?

Will readers flock out and buy your book, love it, and tell all their friends?  Probably not, unless you’ve spent a little time and effort on the marketing side of things.  As self-published author Molly Jameson confirmed during our recent interview with her, you don’t just hit “Publish” and experience phenomenal sales; promotion is a much more realistic way to sell a book.

At the most basic level, effective promotion means connecting with readers and cultivating an interest in what you’ve written / are writing, as well as maintaining that connection.

Great.  So how do you do that? Continue reading