Nancy: Another Day, Another Cover

 

Victorian Reader Drawn


This is the placeholder ‘cover’ I’ve had on my website for Too Clever by Half. This week, I can upload the real one!

I’ve been away from home and offline for the past several days, so I just caught up on the cover craze that took over 8LW this past week. That’s very fortuitous, as I now have a cover of my very own to share!

I wish I could say I had the designing chops (and confidence) of Justine, the whimsical eye of Michaeline, or the cover-judging savvy of Kay. Let’s just say I’m not one of those people who judges or buys a book by its cover. I had high hopes that I’d be able to have a quick conversation with a designer, turn the task over to her, and do a happy dance when the best cover I could ever imagine appeared in my inbox. (I can’t help that I sometimes live in fantasy land. Hazard of the fiction writing profession.)

So, when no cover fairies appeared to do my bidding for me, I began my long, arduous journey toward a cover for my soon-to-be-released (!) novella myself. I allocated a mid-level budget for the project, narrowed down the list of well-established and recommended romance cover designers in that price range, and finally chose The One. It didn’t work out. So I spent more months researching, returning to my original down-selected list, and contacting designers for scheduling information. I chose the second One. That almost crashed and burned as well. But the second time, I at least got a proof copy to consider.

The first thing I noticed about the proof copy was color. So much color. You might recall I was traveling in September, which is when the color bomb hit my inbox. I opened the email attachment in the middle of the night Copenhagen time, gasped, blinked hard, said something like ‘dear lord, that’s pink’ (possibly with a few expletives thrown in), and went back to bed for a nearly sleepless night.

Nevertheless, I persisted. From the ashes, and through some teeth-clenching emails and what felt like never-ending negotiations, a cover that started out as unworkable gradually became something usable, maybe even pretty. I’ll let you be the judge: Continue reading

Nancy: Novella (.5) Cover Copy

As I’ve mentioned a few (hundred) times recently, I have a lot of writing balls in the air right now. Partly this was intentional: I knew the writing and editing tasks for my multiple books in my Victorian Romance series would have to overlap to meet a rather aggressive publishing schedule (set by yours truly, so no one to blame but myself for that). Partly this was unintentional: I got behind schedule on a few different things, shifted some dates, zigged when I should have zagged, and suddenly multiple deadlines converged and…well, here I am.

Last week, I asked for your help for a 50-word pitch and 250-word opening sequence for Take the Money and Run, my Women’s Fiction manuscript. This week, I’d love some feedback on a totally different task for a completely different book, the back cover copy for Too Clever By Half, the kickoff novella of my Harrow’s Finest Five series. I’ve been working on this slippery sucker for a while, and now it’s time to get it nailed down so I can get my cover completed (and then share it here!). The goal of the cover copy? Convince a reader to pick up the book from a bookshelf or click on the ‘look inside’ option online. In brief, the cover copy should include a high-level hook, introduce you to the protagonist(s), introduce the conflict, and make you eager to read more.

Your task today, should you choose to accept it, is to tell me whether this cover copy does that for you. The more specificity you provide about what you like, what you dislike, or what makes you say ‘oh hell no!’, the more I can improve it. So leave your thoughts and – really importantly – your first reactions to reading this in the comments, please and thank you!

Two fierce competitors engaged in a battle of intellects might just be outwitted by love… Continue reading

Nancy: Big Reveal: Novel 1 Cover Copy

 Many, many months ago, I shared my cover blurb (aka the 150-word pitch) of my Victorian Romance series kickoff novella and got some great feedback. Since then, I’ve worked on the cover blurb for novel 1 of the series.

This time, I spent even more time on Amazon reading blurb after blurb on historical romance books. I took note of which rhythms and devices appealed to me. At its heart, the cover copy is sales copy; its job is to sell the story, so I gauged my own response to determine which blurbs had me itching to hit the buy button. Then came the hard part: applying those lessons learned to my own book.

As expected, a few hours into the agonizing process, I was pretty sure I’d written the first book in the history of publishing that absolutely would not, could not be captured in a cover blurb. But deep down, I was also pretty sure that every author who’d ever worked on cover copy’d had that same thought. And so I persisted, and came up with this early draft of the cover copy. I’ll work on it with my editor  – who has helped write cover copy for decades – after she has edited the story. But for now, I’d love to get your feedback! Continue reading

Nancy: Selling Your Book in 150 Words

There’s been a lot of buzz here on the blog lately about upcoming book releases from several of us here at 8LW, This includes my own Victorian Romance series, with the opening novella tentatively slated for a late October release. One of the realities of publishing these days, whether via the traditional route or self-publishing, is the requirement for authors to market their own books. With that in mind, expect to hear a lot about book marketing here on the blog over the next several months to a year.

Today, I’d like to look at one of the basic marketing building blocks every writer needs that has dominated my brain-space for the last several days: the pitch. You’ve probably heard of it. But what is a pitch? How do you use it? And is it really necessary?

That last question is the easiest to answer: YES!

I’m going to glom together the answers to the other two questions because, in reality, there are different types of pitches, and they’re used for different purposes. Continue reading