Elizabeth: Self-Publishing 101 – Taglines, Loglines and Concepts

publish_buttonLast week in our Self Publishing series we talked about the Book Cover, the first (and oftentimes only) chance for a book to make an impression on a potential reader

But what happens after the cover catches the reader’s attention?

Jilly’s post on Monday about the Dreaded Synopsis got me to thinking about some of the other elements you need in order hold a reader’s attention, once you’ve caught it

Loglines, taglines, high-concept – these are all tools that can help you position (and market) your story to your audience.  Although we are looking at this through the lens of self-publishing, they are important regardless of the publishing path you choose. Continue reading

Justine: Taglines for Authors…The 5 Ws and the H About You

author tagline, writer tagline, eight ladies writing, justine covingtonMy tagline has been bothering me lately. Actually, it’s been bothering me for the last year, but I’ve been too lazy (or busy or otherwise occupied with “more important” things) to do anything about it.

But now I need to. It’s starting to rub me wrong like a scratchy tag on a shirt.

In case you’re wondering, a tagline is a brief description of you, the writer, just as a logline is a brief description of your book. Except the tagline is about YOU. It identifies to a perfect stranger what they can expect from your books (think of it as “The five Ws and the H about you”).

My critique partner has a great tagline. She writes paranormals with snark, bite, laughs, and great sex. Her tagline is “Snark. Sex. Romance.” And that really sums up what she writes!

My current tagline is Continue reading