Justine: A Lesson (or at Least an Exercise) in Author Branding

41323542 - brand branding marketing commercial name conceptI really don’t like branding. At least the coming-up-with-it part. Just to set the proper expectations. Some people go nuts for this kind of stuff. Not me.

What you read below is my lesson/exercise in personal branding. I am no expert, that’s for sure, so caveat emptor. I knew after deciding to self-publish that I’d need to rebrand myself, and I’m oh-so-lucky that I attended an awesome Damon Suede (DS) seminar last weekend on marketing and branding.

Brand new author brand? Here I come!

One of the key things that we learned from Damon was Continue reading

Elizabeth: Author Branding

brandA few weeks ago, we took a break from our usual discussions about the craft of writing to talk about social media and the business side of writing. Today, again driven by things that are going on in my day job, I want to continue that discussion and talk a little about author branding.

First off, what exactly is an author brand?

At its simplest level, an author brand is about communication. It is how your readers (existing or potential) know you and it’s what makes you stand out from all of the other writers out there.  You want readers to recognize your name and know what you write so that when you have a book out they’ll read it and then tell their friends, who will read it and tell their friends who will . . .

So I just need to write a good book (and another and another and . . . ) right? Continue reading