Justine: Tips for Reader Groups on Facebook

caitlyn oleary fb group header

This is the Facebook header for Caitlyn O’Leary’s Facebook group called Caitlyn’s Crew. You can get an idea of not only what she writes, but the general vibe of the group based on her group logo. Image copyright Caitlyn O’Leary.

A couple weekends ago, I attended the California Dreamin’ Writer’s Conference. It was a lot of fun, and, as I promised when I originally blogged about it, I have some goodies to share with you from some of the workshops I attended.

One of the most fun workshops was about creating Superfans, put on by Caitlyn O’Leary (who is devilishly funny and very sarcastic…she puts it all out on display, and I think it’s one of the things her readers love about her, besides good writing, of course!).

One of the first things Caitlyn talked about was creating an author “brand.” However, she didn’t quite mean it in the “what-do-your-business-cards-look-like” kind of way. Nor did she mean it as “book branding.” Rather, it’s a personality brand…what sort of person are you? Romantic? Whimsical? Practical and to the point? Funny vs sensitive? Goofy vs. serious? Whatever your personality brand, that’s what has to come out and shine in your interactions with readers.

I won’t get into the “how’s” of creating that author brand (because I don’t want to pilfer too much from her presentation), but when determining it, think about Continue reading

Justine: Conference Fun

calidreaminI’m currently attending the Orange County RWA’s California Dreamin’ conference and am having a great time, learning a lot, and connecting with other great writers. I’ll have more to report in the coming weeks about such things as ACX/Audible, great ways to advertise your books for free, and other marketing and selling ideas. For now, though, my best takeaway is this, from Caitlyn O’Leary:

Consider your book a brick-and-mortar store

  • Your cover is the storefront
  • The blurb is looking in the window
  • The sneak peek is going into the store to make a buying decision
  • The ads get the reader to your store. (yes, the ads come last, because if your store is a mess, there’s nothing to get your reader in the door)

I’ll have more on this soon.

What are some of the best conferences you’ve attended?

Justine: Tricks to Help You Focus

Depressed man with worried desperate stressed expression and brain melting into linesI have attention deficit disorder. I’ve had it my entire life, and because of a heart condition, I can’t take medication for it. ADD makes staying focused one any one task for a long period of time very difficult (unless I’m really excited about the task — like reading a book from my favorite author).

In the past, I’ve tried setting goals in order for me to get my writing done. But word count goals didn’t work for me, especially when I was editing. Did I really write 1,000 words? No idea…too much cutting/pasting/adding. Plus, there were some days Continue reading

Justine: (Is It?) All About the Book Cover, part III – The Reveal!

book cover reveal To Protect.png

The big reveal!

Wow, nearly a month has passed since I posted about my desire to redesign the book cover for my first-in-the-series historical romance, His Lady to Protect. You can view a recap of what I didn’t like about the previous cover (and examples of what I was looking for) here, and a first take at the redesign here.

But this post is about how, with the amazing talents of my designer, Mariah Sinclair, I have a book cover that SPARKS JOY! Continue reading

Justine: (Is It?) All About the Book Cover, part II

His Lady Protect Sml-1

My original book cover.

Two weeks ago, I announced that I was redoing the book cover for the first book in my series because it did not “spark joy.” (Thank you, Marie Kondo!)

Well, my new designer, who will still remain nameless (until we have the final cover completed), has given me a first draft, if you will, and I’m already in love.

Before she began any work, she asked me a bunch of questions about what I’m looking for, including:

  • Genre
  • Title
  • Subtitle
  • Author name/co-author (if any)
  • Blurb/summary/back cover copy
  • Release date
  • Links to covers I like
  • Things I know I don’t like
  • Is the book part of a series?

Because we were changing up an existing cover, my designer wanted more information about what I didn’t like. So I sent her this: Continue reading

Jilly: Give the Girl a Goal!

I’ve spent quite a bit of time this week judging contest entries.

We’re talking genre fiction, not literary works. I’ve been judging as a reader. Clean, smooth prose is good, but it should be a delivery vehicle for strong storytelling.

Many of the pages I’ve read have been thrilling. The heroine has a strong, active role – she’s a bodyguard, or a firefighter, or sniper, or a PI, or whatever. The world-building has on the whole been convincing and the writing sound.

So it pains me to say I would not have bought any of the stories I read, nor even bothered to read on if the author had given them to me gratis.

The problem, I think, was that not one of these strong, active heroines had a goal. They had expertise, they were parachuted into action-packed scenes, and they responded as they had been trained to do. They saved themselves, children, cute puppies and even hunky heroes. Things happened to them, and they reacted. Boom! Pow! Continue reading

Justine: (Is It?) All About the Book Cover

Recently, Nancy debuted her cover for the first novel-length book in her series, and Kay posted about the redesign she recently did for a previously published book. I find myself in slightly different territory…I don’t have a book published (although it’s coming later this year), yet I’m already redesigning the cover. Why, you may ask?

Marie Kondo. That’s why.

My cover does not “spark joy.” Don’t get me wrong…it’s a pretty good cover. But as time goes by, and the more I look at other covers in my genre, the more I think Continue reading