Saturday, September 1, was my debut book release. It went well–I even received this lovely bouquet of roses from my daughter, congratulating me on achieving a life-time dream.
Because I’d badgered, I mean, encouraged people to pre-order the ebook, my royalties report on my Amazon Central Dashboard looked like this at the end of the first day:
People kept warning me that marketing a book is really time-consuming. It wasn’t that I didn’t believe them, exactly. More that I didn’t know enough about what I’d have to do to understand how much time we were talking about.
Let me educate you:
- You need to grow your platform. That means:
- Aggressively friending people on Facebook.
- Inviting all those brand new friends to Like your Author page
- Dealing with the sudden onset of people, in turn, friending you, many of whom I suspect are Russian trolls and Nigerian princes.
- Which means reviewing profiles. Despite your best efforts, some of the ones you accept will immediately attempt to contact you via Messenger to a) offer you a business opportunity (Buy My Jewelry! Day Trade at Home!) or b) request money for their charity.
- Searching out people to follow on Twitter.
- Following them back (which requires looking at their tweets to be sure you’re not following a known psychopath)
- Being winsome on Instagram. (That’s much easier. See flower pics below.)
- Participating in any other social media you can tolerate. (Hasn’t happened–I’m already well over my tolerance limit with Twitter, which a writing friend likened to an “angry kaleidoscope.”
- Collect as many invitations as you can muster to appear on blogs, with the understanding that each of them is going to want a completely original blog post and a never-before-seen snippet from the book. Thus far I’ve written:
- A recipe describing Belial, my protagonist, for the Alpha Male Cafe over at I Smell Sheep, a paranormal romance blog. That one will appear on September 9.
- A post titled, “When the Drapes Don’t Match the Carpet,” on the importance of covers conveying what’s inside the book for Fresh Fiction, appearing September 13
- A Q&A for the USA Today HEA blog for September 6th (including a pic of me with my 90’s hair, if you’re interested. I must say, I had a bucket of hair back in the 90’s.)
- An interview with Belial for D. Lieber’s Ink and Magick blog that begins with the phrase, “Welcome to Ink & Magick. I’m your friendly neighborhood witch. What kind of spell can I get for you today?” Date yet to be determined.
- And we’re working on several more. For that reason, I share with you a half dozen of the bazillion wildflower pictures I’ve taken over the past few years.
Because somebody needs to remember to take time to smell those beauties.
A couple of weeks ago, we talked about how self-publishing your first book is kind of like making your first pancake–it may turn out just fine, or it may be a scorched, runny mess, depending on how good a job you do of making the batter, setting up the griddle, etc.
I managed to get The Demon Always Wins set up for pre-order on Amazon on July 31. As of last night, I had 59 pre-orders. That may not seem like much, but according to Kameron Hurley, the average self-published book sells only 250 copies in its lifetime. And while the average traditionally-published book sells 3000 copies over the course of its publication life, 250-300 is the usual first year total.
So, with two-and-a-half weeks remaining till my book actually becomes available, I’ve already hit 22% of average lifetime sales for self-pubs and of first-year sales for traditional books.
Regular readers of this blog will no doubt be aware that our Jeanne’s debut novel, The Demon Always Wins, is now available for preorder on Amazon and will be released for sale on 1 September. Squee!
Some of the 8 Ladies have been published before, so it’s not technically our first book, but it’s the one Jeanne was working on when we all first met (virtually) in class at McDaniel College. When she said it was a re-telling of the story of Job as a paranormal romantic comedy I remember thinking, “that’s interesting, and different.”
Because we spent a whole year in class talking about our stories and critiquing each other’s scenes, I think we all feel a certain sense of ownership of this book. We got to know Jeanne’s dark, snarky, funny voice. We saw her delete a fantastic opening scene only to replace it with one even better. We watched her polish her manuscript until it became a Golden Heart winner, and then take it up another level with the help of rigorous professional editing. Continue reading
There’s a wonderful indie comedy from 2003 called Pieces of April about a young woman who invites her suburban family to her walk-up apartment in the Bronx for Thanksgiving dinner, only to have her oven go out Thanksgiving morning. I saw it years ago, but there is one line that stuck with me.
Asked by some friends about her relationship with her parents, April says, “I’m the first pancake.”
The film goes on to explain that the first pancake is the one you throw away so the others will turn out okay.
The Demon Always Wins is starting to feel like the first pancake. Continue reading
I intended to make today’s post a review of the 2018 RWA Conference in Denver that I attended last week. I have plenty to talk about–my first ever shot at giving away swag to promote a book, the great workshops I attended, my second experience as a Golden Heart finalist (though not, I’m sorry to say, as a winner this time).
But then I got to thinking about Jonah and the Whale, so we’re going to talk about that instead.
For those of you who weren’t frog-marched to Baptist Sunday school as impressionable children, God called on Jonah, a well-known prophet, to go to Nineveh and tell the Ninevites that they were screwing up, and to knock it off or he’d smite them.
Jonah didn’t think the Ninevites would be open to hearing this corrective feedback, so he hopped on a ship to Tarshish and high-tailed it in the opposite direction. Continue reading
In June, Danielle Barclay of Barclay Publicity was the guest speaker at my RWA Chapter meeting. She talked about how authors can build a strong digital footprint to support their marketing efforts.
Hearing her made me realize it’s time to put on my marketing hat. Before her presentation, I hadn’t given any thought to hiring someone to help publicize the release of my debut novel, The Demon Always Wins, which will debut on Amazon on September 1st. I figured on a more grassroots approach:
- Putting the book into Kindle Unlimited (more on that here)
- Releasing two more books within six months of my debut to keep myself visible to the Amazon algorithm.
- Asking for reviews via my newsletter and my FB author page.
- Entering the book in every published-book contest I can find. It did well on the unpublished-book circuit, so getting it in front of potential readers in the form of judges seems like a good way to gain visibility.
- Being patient and trusting that my funny, satisfying, off-beat books will gain an audience.
Then I listened to Dani Barclay talk about the things one should do to promote a release (and a career) and realized how naive I was. The above list wasn’t going to be nearly enough to give my book any chance of being seen and read in a world where thousands of books are released on Amazon every day. Continue reading