About a year and a half ago, I got an idea for what I planned to be the third book in my Touched by a Demon series. The thought was to write a Faust story–a tale of Megan Swensen, an author who sells her soul to the devil to make the New York Times Bestseller list. The romance would be a second-chance-at-love story. James, a third-year law student and her grad school boyfriend, helped negotiate the terms of the contract under the impression that he was helping her with a literary assignment for school. When he discovered the truth, they broke up. As the book opens, seven years have passed, the contract is coming due and Megan is panicking.
For its demon, the book would feature Lilith, the she-demon who was a player in the first two books, as Megan’s literary agent and Hellish customer service representative. I even had a title–The Demon Wore Stilettos. Continue reading
Do you know about Booksweeps?
I discovered them last year, when Jeanne included one of her Touched By A Demon books in a paranormal romance sweep. Since then I’ve heard good things about them, so when I saw they were running an Epic Sword & Sorcery Fantasy sweep I knew it was my turn. Here’s the graphic for The Seeds of Power:
A Booksweep is a contest that aims to connect avid readers of a particular subgenre with authors who’d like to reach a wider readership. First prize is usually something like an e-reader plus a free copy of every book in the sweep. Second prize is a free copy of every book.
Authors pay to be included. Readers don’t pay to play. They sign up for the sweep by joining the mailing list of the authors they like the look of out of the selection offered. They don’t have to join every list, but each one they join gives them a better chance of winning. Of course they could immediately unsubscribe from every list they choose, but past experience suggests that many of them don’t—as long as they enjoy the newsletter.
The giveaway I joined is called Epic, Sword & Sorcery Fantasy. That’s a nice, broad definition and I think the seventeen books in the bundle offer something for everyone. Some have battles on the cover—weapons and action, red-eyed dragons, mythical creatures and whatnot. Others highlight a central character, often female. Those look like my catnip.
I’ve been reading the blurbs and the Look Inside samples, and I’m especially tempted by Continue reading
I recently switched over my email service from MailChimp to MailerLite (for a detailed explanation of why, read this post by David Gaughran). Mind you, I hadn’t sent any emails to my 46 subscribers since last November, and I figured (now that my kitchen reno is done and the kids are back in school) it was time to saddle up the ‘ol marketing horse again.
At the same time, I’m planning some FB ads in the near future to spread the word about my free short story (which is also a backstory to my first upcoming book His Lady to Protect) and hopefully help drum up newsletter subscribers prior to its release later this year.
However, before I go gung-ho on the FB ads, I wanted to make sure I had a drip campaign–also know as “automation”–set up for my new subscribers. Continue reading
On Friday I sent out my seventh newsletter.
When I started sending out newsletters last summer, just before releasing The Demon Always Wins, I planned on once a quarter. Current marketing wisdom says weekly, but who has something to say that often? Even book-factory authors who spit out books like they’re running an assembly line take six weeks or so to write and release a book. Also, I personally loathe getting author newsletters that frequently. And anything more often than once a week I consider spam and quickly unsubscribe.
Still, over the last few months, I’ve fallen into a monthly pattern because I have had news to share—contest finals, new covers, good stuff.! And now that I have a few newsletters under my belt, I feel like I have some useful ideas on what works.
- A header/template that reflects your brand. Here’s mine:
2. News. This goes back to what I was grumbling about earlier. It’s only a newsletter if it contains news. In this case, it was the news that The Demon Always Wins won Best Paranormal Romance and Best First Book in the Detroit RWA Booksellers’ Best contest. It included a picture of my (very hard to photograph) awards: Continue reading
How many of you download free books, stories or novellas from BookBub, or the Zon, or as a reward for signing up for an author newsletter?
Do you expect the quality of the writing to be worse because it’s free?
Stand by for a rant.
I’m on the mailing list of an author whose books I really like. She’s not prolific, but her stories are quality and well worth waiting for. I had a newsletter from her recently, announcing that her new novel would be published shortly. Excellent, I thought. I read on to discover that she’d written a novella-length story in the same world as the upcoming book, and that she was offering it to her mailing list as a free download to thank us for our engagement and to whet our appetites for the new release.
I couldn’t have been happier. I downloaded the free book, made a pot of coffee and got comfortable on the sofa with my Kindle. For about five minutes, tops.
I knew the novella-length story had started life as a character sketch, a discovery exercise to help the author find her way into the next big book. That’s cool. I love those little extras, behind-the-scenes glimpses and secret nuggets. That’s what I was hoping for. Perhaps that’s what it became in the end. I’m not sure, because I abandoned it after skimming the first dozen pages.
I’m not sure whether the author did just dump her discovery notes into Vellum without any thought or editing, but that’s how it read to me. What I read reminded me of the famous Mark Twain quote: “I apologize for such a long letter – I didn’t have time to write a short one.”
Last week I talked a bit about the sessions at the recent RWA conference that dealt with marketing and author promotion. Specifically I expounded, in my curmudgeonly way, about mailing lists and newsletters.
Spoiler alert: I’m not a fan.
It turns out, however, that I’m hardly representative of the typical romance reader. Based on a totally unscientific poll of readers, along with some actual numerical information from the aforementioned conference sessions, readers actually do like getting newsletters from their favorite authors – go figure – and newsletters can be an effective component of your marketing plan.
I’ll talk about how to go about building up your mailing list (besides asking all of your friends and relatives to sign up) in a future post. Today, I’m going to talk about some of the basics to keep in mind when deciding to develop/launch a newsletter. Continue reading
A number of the sessions I attended at the recent RWA conference dealt with marketing and author promotion. Gone are the days when writers wrote, and “all those other folks” took care of promoting, marketing, and actually selling books. The advent of self-publishing has also given rise to self-designing, self-promoting, self-marketing, and a lot of other “self-” things that cut into the time when, as a writer, you’d probably really just rather be writing.
Maybe that’s just me.
One of the things that many of the conference sessions I attended had in common was a focus on newsletters and developing a mailing-list as a way to reach potential readers and get them to actually buy your books. Erica Ridley talked about the mechanics of choosing an email provider, evaluating features, and providing incentives for readers to sign-up on a mailing list; Mark Dawson talked about leveraging mailing lists in the book launch process; and a group of authors talked about the benefits of cross-promotions for expanding visibility and growing mailing lists.
While the presenters all made valid points, I had to wonder how effective mailing lists and email newsletters really are, especially considering the amount of time their care-and-feeding seems to require. Continue reading