Jilly: Free Novella – The Pulse of Princes

Another year, another Elan Intrigues novella, except this one’s a freebie 😀

You may remember I changed my plan for The Seeds of Exile, the novella I published last month. It’s a sibling rivalry story about Prince Daire of Caldermor and his brother, Prince Warrick. It can be read as a standalone quick read, but it also links the first Elan Intrigues book, The Seeds of Power, with the last one, The Seeds of Destiny.

My initial plan was to offer Exile as a free read to my newsletter subscribers, until I realized the story wasn’t the best choice to introduce new readers to the world of Caldermor and elan. Instead, I wrote a new prequel story about Daire just before he becomes crown prince. He gets a reality check and has to decide whether to challenge the status quo in Caldermor or follow meekly in his father’s footsteps.

This week I finally linked that novella, The Pulse of Princes, to my newsletter sign up page. Yay!

I decided not to offer it for sale, so I won’t be loading it to Amazon or the other e-tailers. I want to keep it as a thank-you for new (and existing) mailing list subscribers. I probably spent more than I should for a freebie—Deranged Doctor Design for the cover, Karen Dale Harris for developmental editing, Anne Victory for copyediting—but I wanted the novella to be of the same quality as my paid Elan Intrigues stories. It is!

Here’s the blurb:

What is a woman’s life worth?

Daire Edevald, heir apparent to the principality of Caldermor, knows his duty. He must make elan, mysterious golden bean-shaped curatives that bring the Edevald family wealth and power. Then he must relinquish the precious pulses to Princess Irmine, his formidable mother, to fund Caldermor’s governance.

But when Daire discovers that the stable-master’s wife is gravely ill after gathering swamp truffles for a royal feast, he feels obliged to help. Twelve pulses of elan would cure her. Daire has made thousands, but he owns none—and Princess Irmine won’t waste a single pulse to save a hireling.

The maidservant’s survival becomes a critical test of Daire’s fast-approaching sovereignty. If he wants to change the principles that drive the Edevalds’ elan use, he must start now. Even if he has to challenge his fierce mother, his dying father, and most dangerous of all, the shadowy immortal guardian of Caldermor.

Here’s an excerpt from the opening scene:

Daire crossed to Lightning and scratched the stallion’s favorite spots around his neck and ears, thinking hard. The answer, when it came, was embarrassingly obvious.

He gave Lightning a final pat and stepped away from his mount. “You said bloodsucker fever can’t be cured, but elan can cure even sharp fever. Surely it can help the body overcome bloodsucker poison.”

“Oh, elan. Elan cures everything.” The stablemaster dismissed Daire’s brilliant insight with a wave of his stubby hand. “Elan’s for people like you. Royalty. Aristocrats. Not for the likes of Vi.”

“Violet got sick hunting truffles for people like me.” Daire waved his own arm in the direction of the palace on the hill and the great houses that surrounded it. “If a few pulses will save her life, why wouldn’t we use them?”

Fisher turned around to stare at Daire, though he kept his arm around Dawn’s neck. He didn’t say a word, just made a kind of soft clicking noise with his tongue. He had a whole vocabulary of noises he used in the stables. This one usually meant one of his four-footed charges had done something unexpected.

“A pulse of elan is worth a year’s wages to a retainer. Two years to serving folk like us.” Fisher spelled it out as though he realized Daire had no idea what his servants were paid. “I couldn’t guess how many pulses it would take to cure Vi. More than a few. Maybe as many as a dozen.”

“A few, a dozen… Our dynasty is built on elan.” Daire spoke as much to himself as to Fisher. “What kind of rulers have we become if we can’t spare the price of a woman’s life?”

Fisher’s eyes opened so wide he looked as though he’d been throttled. His mouth seemed to be gasping for air too.

“I’ll have to speak to my mother.” Daire wondered what she’d say. She wouldn’t be pleased, but she was fair. Violet’s hurts were their fault. If he explained how the problem had come about, surely she should agree it was their duty to help.

Fisher finally found his voice. “Vi is worth the world to me. But Her Highness may not agree.”

Fisher’s misgivings were likely well grounded. Daire grimaced. “My mother bears a heavy load and makes hard choices every day. I hope she will grant me a favor. If not…” Well, they were about to top up the royal reserves with another month’s worth of pulses. And elan matters were the prerogative of the Edevald men, not the crown princess.

*****

If you’re not already a subscriber, I hope this tempts you to give my newsletter a try. If you’re interested, here’s that link again: Subscribe to Secrets & Treats.

Happy Sunday, everyone!

Jeanne: Another Cover Story

originalsin-estridge-ebooksmallOn Sunday, Jilly shared the cover of her new novella, The Seeds of Exile. It’s spectacularly alluring and I think it will perform well for her. (Hope so!)

I, also have a new cover to share, along with a snippet from the short story it fronts.

If you’ve read any of my Touched by a Demon books, you’re familiar with Lilith, the she-demon who serves as one of Satan’s primary agents on Earth. Although Lilith excels at fieldwork, she ends each story headed for the maggot pit because she’s also Satan’s primary whipping girl when things don’t go as planned.

“Original Sin” is Lilith’s origin story and I’ll be giving it away as a freebie to anyone who signs up for my newsletter. It won’t be on Amazon or Barnes & Noble or any other vendor site–only as a reward for joining my subscriber list. (And to everyone who’s already a subscriber, of course.)

The cover was created by Paper and Sage, who also did my other covers. I love that this one echoes those, but it’s enough different to signal that this is something…different. A short story, rather than a full-length novel.

Here’s the tagline and blurb for the story:

In the beginning, God created Adam and…Lilith?

Meet the founding member of the First Wives Club. Before Adam met Eve, he was married to Lilith. Created at the same time and from the same dust as her husband,  Lilith views herself as Adam’s equal.

What if the original sin wasn’t curiosity?

Here’s the first scene (lightly edited in keeping with Eight Ladies’ PG rating): Continue reading

Jeanne: A Tale of Two Stories

Identical Twin Babies in Green BlanketsAbout a year and a half ago, I got an idea for what I planned to be the third book in my Touched by a Demon series. The thought was to write a Faust story–a tale of Megan Swensen, an author who sells her soul to the devil to make the New York Times Bestseller list. The romance would be a second-chance-at-love story. James, a third-year law student and her grad school boyfriend, helped negotiate the terms of the contract under the impression that he was helping her with a literary assignment for school. When he discovered the truth, they broke up. As the book opens, seven years have passed, the contract is coming due and Megan is panicking.

For its demon, the book would feature Lilith, the she-demon who was a player in the first two books, as Megan’s literary agent and Hellish customer service representative. I even had a title–The Demon Wore Stilettos. Continue reading

Jilly: Booksweeps!

Do you know about Booksweeps?

I discovered them last year, when Jeanne included one of her Touched By A Demon books in a paranormal romance sweep. Since then I’ve heard good things about them, so when I saw they were running an Epic Sword & Sorcery Fantasy sweep I knew it was my turn. Here’s the graphic for The Seeds of Power:

A Booksweep is a contest that aims to connect avid readers of a particular subgenre with authors who’d like to reach a wider readership. First prize is usually something like an e-reader plus a free copy of every book in the sweep. Second prize is a free copy of every book.

Authors pay to be included. Readers don’t pay to play. They sign up for the sweep by joining the mailing list of the authors they like the look of out of the selection offered. They don’t have to join every list, but each one they join gives them a better chance of winning. Of course they could immediately unsubscribe from every list they choose, but past experience suggests that many of them don’t—as long as they enjoy the newsletter.

The giveaway I joined is called Epic, Sword & Sorcery Fantasy. That’s a nice, broad definition and I think the seventeen books in the bundle offer something for everyone. Some have battles on the cover—weapons and action, red-eyed dragons, mythical creatures and whatnot. Others highlight a central character, often female. Those look like my catnip.

I’ve been reading the blurbs and the Look Inside samples, and I’m especially tempted by Continue reading

Justine: Drip Campaigns (aka Automation) for New Authors

email marketingI recently switched over my email service from MailChimp to MailerLite (for a detailed explanation of why, read this post by David Gaughran). Mind you, I hadn’t sent any emails to my 46 subscribers since last November, and I figured (now that my kitchen reno is done and the kids are back in school) it was time to saddle up the ‘ol marketing horse again.

At the same time, I’m planning some FB ads in the near future to spread the word about my free short story (which is also a backstory to my first upcoming book His Lady to Protect) and hopefully help drum up newsletter subscribers prior to its release later this year.

However, before I go gung-ho on the FB ads, I wanted to make sure I had a drip campaign–also know as “automation”–set up for my new subscribers. Continue reading

Jeanne: Anatomy of a Newsletter

On Friday I sent out my seventh newsletter.

When I started sending out newsletters last summer, just before releasing The Demon Always Wins, I planned on once a quarter. Current marketing wisdom says weekly, but who has something to say that often? Even book-factory authors who spit out books like they’re running an assembly line take six weeks or so to write and release a book. Also, I personally loathe getting author newsletters that frequently. And anything more often than once a week I consider spam and quickly unsubscribe.

Still, over the last few months, I’ve fallen into a monthly pattern because I have had news to share—contest finals, new covers, good stuff.! And now that I have a few newsletters under my belt, I feel like I have some useful ideas on what works.

  1. A header/template that reflects your brand. Here’s mine:

Header

2. News. This goes back to what I was grumbling about earlier. It’s only a newsletter if it contains news. In this case, it was the news that The Demon Always Wins won Best Paranormal Romance and Best First Book in the Detroit RWA Booksellers’ Best contest. It included a picture of my (very hard to photograph) awards: Continue reading

Jilly: Free Shouldn’t Mean Gimcrack

How many of you download free books, stories or novellas from BookBub, or the Zon, or as a reward for signing up for an author newsletter?

Do you expect the quality of the writing to be worse because it’s free?

Stand by for a rant.

I’m on the mailing list of an author whose books I really like. She’s not prolific, but her stories are quality and well worth waiting for. I had a newsletter from her recently, announcing that her new novel would be published shortly. Excellent, I thought. I read on to discover that she’d written a novella-length story in the same world as the upcoming book, and that she was offering it to her mailing list as a free download to thank us for our engagement and to whet our appetites for the new release.

I couldn’t have been happier. I downloaded the free book, made a pot of coffee and got comfortable on the sofa with my Kindle. For about five minutes, tops.

I knew the novella-length story had started life as a character sketch, a discovery exercise to help the author find her way into the next big book. That’s cool. I love those little extras, behind-the-scenes glimpses and secret nuggets. That’s what I was hoping for. Perhaps that’s what it became in the end. I’m not sure, because I abandoned it after skimming the first dozen pages.

I’m not sure whether the author did just dump her discovery notes into Vellum without any thought or editing, but that’s how it read to me. What I read reminded me of the famous Mark Twain quote: “I apologize for such a long letter – I didn’t have time to write a short one.”

Continue reading

Elizabeth: Newsletter Deep Dive

Last week I talked a bit about the sessions at the recent RWA conference that dealt with marketing and author promotion.  Specifically I expounded, in my curmudgeonly way, about mailing lists and newsletters.

Spoiler alert:  I’m not a fan.

It turns out, however, that I’m hardly representative of the typical romance reader.  Based on a totally unscientific poll of readers, along with some actual numerical information from the aforementioned conference sessions, readers actually do like getting newsletters from their favorite authors – go figure – and newsletters can be an effective component of your marketing plan.

I’ll talk about how to go about building up your mailing list (besides asking all of your friends and relatives to sign up) in a future post.  Today, I’m going to talk about some of the basics to keep in mind when deciding to develop/launch a newsletter. Continue reading

Elizabeth: Mailing lists and Newsletters

A number of the sessions I attended at the recent RWA conference dealt with marketing and author promotion.  Gone are the days when writers wrote, and “all those other folks” took care of promoting, marketing, and actually selling books.  The advent of self-publishing has also given rise to self-designing, self-promoting, self-marketing, and a lot of other “self-” things that cut into the time when, as a writer, you’d probably really just rather be writing.

Maybe that’s just me.

One of the things that many of the conference sessions I attended had in common was a focus on newsletters and developing a mailing-list as a way to reach potential readers and get them to actually buy your books.  Erica Ridley talked about the mechanics of choosing an email provider, evaluating features, and providing incentives for readers to sign-up on a mailing list; Mark Dawson talked about  leveraging mailing lists in the book launch process;  and a group of authors talked about the benefits of cross-promotions for expanding visibility and growing mailing lists.

While the presenters all made valid points, I had to wonder how effective mailing lists and email newsletters really are, especially considering the amount of time their care-and-feeding seems to require. Continue reading