Saturday, September 1, was my debut book release. It went well–I even received this lovely bouquet of roses from my daughter, congratulating me on achieving a life-time dream.
Because I’d badgered, I mean, encouraged people to pre-order the ebook, my royalties report on my Amazon Central Dashboard looked like this at the end of the first day:
People kept warning me that marketing a book is really time-consuming. It wasn’t that I didn’t believe them, exactly. More that I didn’t know enough about what I’d have to do to understand how much time we were talking about.
Let me educate you:
- You need to grow your platform. That means:
- Aggressively friending people on Facebook.
- Inviting all those brand new friends to Like your Author page
- Dealing with the sudden onset of people, in turn, friending you, many of whom I suspect are Russian trolls and Nigerian princes.
- Which means reviewing profiles. Despite your best efforts, some of the ones you accept will immediately attempt to contact you via Messenger to a) offer you a business opportunity (Buy My Jewelry! Day Trade at Home!) or b) request money for their charity.
- Searching out people to follow on Twitter.
- Following them back (which requires looking at their tweets to be sure you’re not following a known psychopath)
- Being winsome on Instagram. (That’s much easier. See flower pics below.)
- Participating in any other social media you can tolerate. (Hasn’t happened–I’m already well over my tolerance limit with Twitter, which a writing friend likened to an “angry kaleidoscope.”
- Collect as many invitations as you can muster to appear on blogs, with the understanding that each of them is going to want a completely original blog post and a never-before-seen snippet from the book. Thus far I’ve written:
- A recipe describing Belial, my protagonist, for the Alpha Male Cafe over at I Smell Sheep, a paranormal romance blog. That one will appear on September 9.
- A post titled, “When the Drapes Don’t Match the Carpet,” on the importance of covers conveying what’s inside the book for Fresh Fiction, appearing September 13
- A Q&A for the USA Today HEA blog for September 6th (including a pic of me with my 90’s hair, if you’re interested. I must say, I had a bucket of hair back in the 90’s.)
- An interview with Belial for D. Lieber’s Ink and Magick blog that begins with the phrase, “Welcome to Ink & Magick. I’m your friendly neighborhood witch. What kind of spell can I get for you today?” Date yet to be determined.
- And we’re working on several more. For that reason, I share with you a half dozen of the bazillion wildflower pictures I’ve taken over the past few years.
Because somebody needs to remember to take time to smell those beauties.
A couple of weeks ago, we talked about how self-publishing your first book is kind of like making your first pancake–it may turn out just fine, or it may be a scorched, runny mess, depending on how good a job you do of making the batter, setting up the griddle, etc.
I managed to get The Demon Always Wins set up for pre-order on Amazon on July 31. As of last night, I had 59 pre-orders. That may not seem like much, but according to Kameron Hurley, the average self-published book sells only 250 copies in its lifetime. And while the average traditionally-published book sells 3000 copies over the course of its publication life, 250-300 is the usual first year total.
So, with two-and-a-half weeks remaining till my book actually becomes available, I’ve already hit 22% of average lifetime sales for self-pubs and of first-year sales for traditional books.
There’s a wonderful indie comedy from 2003 called Pieces of April about a young woman who invites her suburban family to her walk-up apartment in the Bronx for Thanksgiving dinner, only to have her oven go out Thanksgiving morning. I saw it years ago, but there is one line that stuck with me.
Asked by some friends about her relationship with her parents, April says, “I’m the first pancake.”
The film goes on to explain that the first pancake is the one you throw away so the others will turn out okay.
The Demon Always Wins is starting to feel like the first pancake. Continue reading
As I’ve mentioned a few (hundred) times recently, I have a lot of writing balls in the air right now. Partly this was intentional: I knew the writing and editing tasks for my multiple books in my Victorian Romance series would have to overlap to meet a rather aggressive publishing schedule (set by yours truly, so no one to blame but myself for that). Partly this was unintentional: I got behind schedule on a few different things, shifted some dates, zigged when I should have zagged, and suddenly multiple deadlines converged and…well, here I am.
Last week, I asked for your help for a 50-word pitch and 250-word opening sequence for Take the Money and Run, my Women’s Fiction manuscript. This week, I’d love some feedback on a totally different task for a completely different book, the back cover copy for Too Clever By Half, the kickoff novella of my Harrow’s Finest Five series. I’ve been working on this slippery sucker for a while, and now it’s time to get it nailed down so I can get my cover completed (and then share it here!). The goal of the cover copy? Convince a reader to pick up the book from a bookshelf or click on the ‘look inside’ option online. In brief, the cover copy should include a high-level hook, introduce you to the protagonist(s), introduce the conflict, and make you eager to read more.
Your task today, should you choose to accept it, is to tell me whether this cover copy does that for you. The more specificity you provide about what you like, what you dislike, or what makes you say ‘oh hell no!’, the more I can improve it. So leave your thoughts and – really importantly – your first reactions to reading this in the comments, please and thank you!
Two fierce competitors engaged in a battle of intellects might just be outwitted by love… Continue reading
In June, Danielle Barclay of Barclay Publicity was the guest speaker at my RWA Chapter meeting. She talked about how authors can build a strong digital footprint to support their marketing efforts.
Hearing her made me realize it’s time to put on my marketing hat. Before her presentation, I hadn’t given any thought to hiring someone to help publicize the release of my debut novel, The Demon Always Wins, which will debut on Amazon on September 1st. I figured on a more grassroots approach:
- Putting the book into Kindle Unlimited (more on that here)
- Releasing two more books within six months of my debut to keep myself visible to the Amazon algorithm.
- Asking for reviews via my newsletter and my FB author page.
- Entering the book in every published-book contest I can find. It did well on the unpublished-book circuit, so getting it in front of potential readers in the form of judges seems like a good way to gain visibility.
- Being patient and trusting that my funny, satisfying, off-beat books will gain an audience.
Then I listened to Dani Barclay talk about the things one should do to promote a release (and a career) and realized how naive I was. The above list wasn’t going to be nearly enough to give my book any chance of being seen and read in a world where thousands of books are released on Amazon every day. Continue reading
Hundreds of years ago, Shakespeare’s Romeo told Juliet, “What’s in a name? A rose by any other name would smell as sweet.” Well, roses and amorous suitors aside, turns out there is something to a name, especially when it comes to a writing career. Some weeks ago, I went on a quest determine the best name(s) forward for my planned multi-genre writing career.
For as long as those of you reading the blog have known me, I’ve been Nancy Hunter because that’s the name I chose a decade ago (!!!) when I had a book come out with a publisher. At the time, I worked in a very intense and Very Serious career, and needed to keep some daylight between it and my writing life. This was not a deep cover pen name, as co-workers with appropriate googling skills would occasionally uncover my ‘secret identity’. And HR departments always knew it, because I had to claim my intellectual property (IP) at the outset, lest the corporations employing me try to claim writing created on my own time as theirs. (Gotta love corporate America: for the price of your salary, they claim the right to monetize everything you say, do, think, and feel every minute of every day, please and thank you.)
Lo these many years later, I’ve left that corporate world. I swear! Girl Scout’s honor (yes, I was actually a Girl Scout, so you can trust me). And in addition to the freedom to make my own schedule and write whenever and where ever and whatever I see fit, I also now have the freedom to use my very own legal name. If I so choose… Continue reading