Michaeline: The Art of the Blurb

Melissa Blue tweeted this week, “Pro tip: The point of the blurb isn’t to tell you the story, it’s to SELL you the story.” That sentence came to me just as I was already thinking about blurbs, and complicated the matter.

First, a blurb is the short summary of the book used to lure readers into the buying the story. Naturally, a good blurb is very useful to the reader in choosing a story to her tastes, but it is also a good tool for writers.

A Regency man in a caped riding coat stands in front of the mantle of an inn lecturing a demure young girl in sprig muslin with two hat boxes near her.
Via Wikimedia, this is the first edition cover of Sprig Muslin by Georgette Heyer.

For example, if you get stuck in the writing of your book, write the blurb for the book-in-your-head. Compare it to what you have in your draft, and see if you’ve drifted from the point, or if you are still on target.

This is a case where the blurb tells the story, and I think that’s an important part of blurbiness. A blurb should accurately portray the book, or it is just fooling the reader, right?

That said, it’s a hassle trying to fit 65,000 words into 100 succinct ones, especially if the writer plays with genre or tropes.

This month, I did a comfort re-read of Georgette Heyer’s Sprig Muslin, and it was satisfying and as comforting as I could have wished for. When I looked at the back of the book, though, I was shocked.

Continue reading

Michaeline: Four Questions for Harper Cross

Author Harper Cross, also known as Eight Lady Nancy Hunter, aka Nancy Yeager, author of the five-story series, Harrow’s Finest Five (Starting with novella “Too Clever by Half” and followed by four full-length Victorian historical romance novels) answered a few questions for me regarding her new book, Baby One Last Time, the first book in her series, The Agents of HEAT (published April 29, 2021).

The lighthearted romantic suspense book is a second-chance romance. Cynthia has been expelled from the secret spy agency, HEAT, and her only chance to redeem herself is by working with her “tall, dark and diabolical” ex, Derek Wilder. Harper calls it “a shot of action & adventure, a dash of snark, and a twist of fun.”

She’s got a lot of fun things to say about the process in her interview, too!

Hot guy in black v-neck t-shirt with bracelet and looking over squarish sunglasses at viewer. Tropical palms, fire/scorched earth imagery.
Baby One Last Time is the latest book from Nancy, writing as Harper Cross. and is a stand-alone novel with no cliffhangers from the Agents of HEAT series. Image from Harper Cross.
Continue reading

Jeanne: Booksweeps Promo

Hurry, hurry, hurry! Come one, come all!

Promoting my books always makes me feel like a carnival barker, but the truth is, this is a great deal. If you like paranormal and/or sci-fi romance, it’s an excellent opportunity to learn about new authors and have a chance to win books and maybe even an eReader.

Booksweeps promotions connect readers of a particular subgenre with authors who’d like to reach a wider audience. First prize is an eReader plus a free copy of every book in the sweep. Second prize is a free copy of every book.

Readers get to review the list of participating authors and select the ones that look like good fits for their reading tastes. Each newsletter subscription is another chance to win.

Authors pay to be included but it’s free for readers.

The promo ends Wednesday, so click here today!

Jilly: Booksweeps Sword & Sorcery Fantasy

Do you know about Booksweeps?

I discovered them last year, when Jeanne included one of her Touched By A Demon books in a paranormal romance sweep. I joined an Epic, Sword & Sorcery Fantasy collection, and it went so well I decided to do it again this year. Here’s the graphic for this year’s sweep:

A Booksweep is a contest that aims to connect avid readers of a particular subgenre with authors who’d like to reach a wider readership. First prize is usually something like an e-reader plus a free copy of every book in the sweep. Second prize is a free copy of every book.

Authors pay to be included. Readers don’t pay to play. They sign up for the sweep by joining the mailing list of the authors they like the look of out of the selection offered. They don’t have to join every list, but each one they join gives them a better chance of winning. Of course they could immediately unsubscribe from every list they choose, but past experience suggests that many don’t—as long as they enjoy the newsletter.

Epic, Sword & Sorcery Fantasy is a nice broad definition and I think the fifty books in the bundle offer something for anyone who enjoys reading this subgenre. There are wizards, warlocks, orphans, slaves, assassins, royalty, fae, dragons, monsters, even a centaur 🙂 .

My book The Seeds of Power is historical fantasy, set in a royal court. It has a strong heroine, chivalrous hero, elemental magic, and life-or-death stakes. I think it will fit right in.

I like stories that highlight a central character—double yay if she’s female—so I’ll be reading the blurbs and Look Inside samples to see which ones best suit my tastes.

Do any of the covers in the graphic above grab your attention? If so I’d love to know which ones, and why.

If you like the idea of Booksweeps, but fantasy isn’t for you there are current and upcoming sweeps featuring romantic suspense, thrillers, inspirational, new adult, paranormal and sci-fi romance.

The Epic, Sword & Sorcery Booksweep runs until Wednesday (13 January). If it looks like your thing, click HERE to join me there (and I hope you win)!

Jeanne: What a Tangled Web

Back in 2017, I hired a local web developer, who also happened to be a romance author, to build a website for me. It wound up taking longer than I anticipated (around five months) and consuming a lot of energy, but in the end I was happy with my site.

It was themed with my brand, matched my very fun covers, and had this very cool animated snake.

Then I learned, much to my chagrin, that ophidiophobia, fear of snakes, is one of the most common fears and that the presence of that snake on my covers and my website would discourage potential readers.

Once I had time to absorb this, I hired a new cover firm, who created the “hot guy” covers that sell so much better and created a website header to match my covers.

toucheddemon-estridge-TW

About the same time, my developer encountered a series of life-altering events and decided to get out of the website business. She sold my site maintenance contract to another firm. Continue reading

Jeanne: Using Instagram to Sell Books, Part 3

Today we come to the paper-pushing portion of this series: how to use the attractive, friendly Instagram account you’ve set up to actually sell books. There are several ways you can do this:

  1. The most direct method is to create a flatlay, an Instagram post that features your book cover with an attractive background and post it. You can include a quote from the book, either as text on the graphic or as comment, but remember that Instagram is primarily a visual, rather than a verbal, medium.

Here’s one for Eight Lady Jilly’s debut novel, The Seeds of Power, that I created back at Christmas:BookBrushImage-2020-2-15-11-1047

 

How, you ask, do you make a pretty picture like this if you don’t have a nice background available? Continue reading

Jeanne: Using Instagram to Sell Books, Part 2

Last week, we talked about how to set up your Instagram account for maximum attraction to book buyers:

  1. Limit yourself to three topics.
  2. Identify and adhere to an overall layout. Good article on that here.
  3. Choose a limited color palette.

This week we’ll add some more pointers and talk about how that may translate into book sales.

First: Build an attractive, friendly profile. Continue reading

Jeanne: Using Instagram to Sell Books, Part 1

IG logoOn Saturday I was asked to speak at a local workshop on the business side of being an author on the topic of Instagram. Although I’m no one’s idea of an Instagram Influencer, and I have no graphic arts skills, I was okay with talking about it because:

a)  I LOVE Instagram. It’s all pictures and no politics. From the first day I joined, back in April of 2016, it felt like a perfect fit.

b) Over the last year I’ve taken a couple of classes on IG, so I know some best practices.

Today I’m going to share some of those best practices with you.

BP#1: Pick a lane or, actually, 3 lanes. Instagram works best if you limit your range of topics. Mine are: my books, my flower photographs and things-I-see-when-I’m-out-walking. Continue reading

Jilly: Booksweeps!

Do you know about Booksweeps?

I discovered them last year, when Jeanne included one of her Touched By A Demon books in a paranormal romance sweep. Since then I’ve heard good things about them, so when I saw they were running an Epic Sword & Sorcery Fantasy sweep I knew it was my turn. Here’s the graphic for The Seeds of Power:

A Booksweep is a contest that aims to connect avid readers of a particular subgenre with authors who’d like to reach a wider readership. First prize is usually something like an e-reader plus a free copy of every book in the sweep. Second prize is a free copy of every book.

Authors pay to be included. Readers don’t pay to play. They sign up for the sweep by joining the mailing list of the authors they like the look of out of the selection offered. They don’t have to join every list, but each one they join gives them a better chance of winning. Of course they could immediately unsubscribe from every list they choose, but past experience suggests that many of them don’t—as long as they enjoy the newsletter.

The giveaway I joined is called Epic, Sword & Sorcery Fantasy. That’s a nice, broad definition and I think the seventeen books in the bundle offer something for everyone. Some have battles on the cover—weapons and action, red-eyed dragons, mythical creatures and whatnot. Others highlight a central character, often female. Those look like my catnip.

I’ve been reading the blurbs and the Look Inside samples, and I’m especially tempted by Continue reading