A couple of weeks ago, we talked about how self-publishing your first book is kind of like making your first pancake–it may turn out just fine, or it may be a scorched, runny mess, depending on how good a job you do of making the batter, setting up the griddle, etc.
I managed to get The Demon Always Wins set up for pre-order on Amazon on July 31. As of last night, I had 59 pre-orders. That may not seem like much, but according to Kameron Hurley, the average self-published book sells only 250 copies in its lifetime. And while the average traditionally-published book sells 3000 copies over the course of its publication life, 250-300 is the usual first year total.
So, with two-and-a-half weeks remaining till my book actually becomes available, I’ve already hit 22% of average lifetime sales for self-pubs and of first-year sales for traditional books.
There’s a wonderful indie comedy from 2003 called Pieces of April about a young woman who invites her suburban family to her walk-up apartment in the Bronx for Thanksgiving dinner, only to have her oven go out Thanksgiving morning. I saw it years ago, but there is one line that stuck with me.
Asked by some friends about her relationship with her parents, April says, “I’m the first pancake.”
The film goes on to explain that the first pancake is the one you throw away so the others will turn out okay.
The Demon Always Wins is starting to feel like the first pancake. Continue reading
In June, Danielle Barclay of Barclay Publicity was the guest speaker at my RWA Chapter meeting. She talked about how authors can build a strong digital footprint to support their marketing efforts.
Hearing her made me realize it’s time to put on my marketing hat. Before her presentation, I hadn’t given any thought to hiring someone to help publicize the release of my debut novel, The Demon Always Wins, which will debut on Amazon on September 1st. I figured on a more grassroots approach:
- Putting the book into Kindle Unlimited (more on that here)
- Releasing two more books within six months of my debut to keep myself visible to the Amazon algorithm.
- Asking for reviews via my newsletter and my FB author page.
- Entering the book in every published-book contest I can find. It did well on the unpublished-book circuit, so getting it in front of potential readers in the form of judges seems like a good way to gain visibility.
- Being patient and trusting that my funny, satisfying, off-beat books will gain an audience.
Then I listened to Dani Barclay talk about the things one should do to promote a release (and a career) and realized how naive I was. The above list wasn’t going to be nearly enough to give my book any chance of being seen and read in a world where thousands of books are released on Amazon every day. Continue reading
My journey toward publication has been loaded with new learning opportunities. One of the biggest was choosing a content, or developmental, editor. This is both because this selection has the most impact on the quality of the book(s) I will put out, and because it’s the single biggest expense in the self-publishing journey.
The problem was, I didn’t really understand what a content editor would do. I knew they weren’t the same as a copy editor, who would look for problems with grammar and wording. Content editors work at a more macro level—they’re concerned with characters and plot.
But I still didn’t understand exactly what that meant.
Were they just a glorified (and paid) version of the critique group I’d had for so long? Or something more? What should I expect? How would I even begin to tell a good one from mediocre one or even a bad one? Continue reading
Hundreds of years ago, Shakespeare’s Romeo told Juliet, “What’s in a name? A rose by any other name would smell as sweet.” Well, roses and amorous suitors aside, turns out there is something to a name, especially when it comes to a writing career. Some weeks ago, I went on a quest determine the best name(s) forward for my planned multi-genre writing career.
For as long as those of you reading the blog have known me, I’ve been Nancy Hunter because that’s the name I chose a decade ago (!!!) when I had a book come out with a publisher. At the time, I worked in a very intense and Very Serious career, and needed to keep some daylight between it and my writing life. This was not a deep cover pen name, as co-workers with appropriate googling skills would occasionally uncover my ‘secret identity’. And HR departments always knew it, because I had to claim my intellectual property (IP) at the outset, lest the corporations employing me try to claim writing created on my own time as theirs. (Gotta love corporate America: for the price of your salary, they claim the right to monetize everything you say, do, think, and feel every minute of every day, please and thank you.)
Lo these many years later, I’ve left that corporate world. I swear! Girl Scout’s honor (yes, I was actually a Girl Scout, so you can trust me). And in addition to the freedom to make my own schedule and write whenever and where ever and whatever I see fit, I also now have the freedom to use my very own legal name. If I so choose… Continue reading
On Sunday, Justine posted about her decision to publish independently. One of the factors, she said, was watching me win the 2015 Golden Heart® for Paranormal Romance, only to fall short on getting a publishing contract.
Just for the record, I have to confess that I sent out a grand total of 12 queries. That included two requests for full manuscripts that I received via contests I entered in preparation for entering the Golden Heart®. From conversations with other GH finalists, I gather 12 queries constitutes a pretty lame effort. One of the 2015 group told me she made over 400 queries and/or pitches before she secured a contract.
Four. Hundred. Attempts.
By that standard, I gave up without a struggle. Continue reading
In my long-ago, faraway dreams (reality check: when I started writing in earnest 5 years ago), I had always intended to be traditionally published. In fact, if you looked at my goal wall displayed prominently in my office, the goal right smack in the middle (after writing a good book and before being a bestselling author) was “traditional publication” with logos of some of the big publishing houses. I was always so certain of it…publication, that is, even knowing much of that decision was out of my hands.
Over time, I became a lot less certain. Things started happening…fellow Eight Lady Jeanne won the Golden Heart (which used to be carte blanche in terms of getting an agent/editor), but no one picked her up (she has since decided to go indie. Yay Jeanne!). Last September, I went on a writer’s cruise and the editor expounded on the genres that she couldn’t buy…historicals being one of them. I was unnerved by that, but didn’t let it deter me. Continue reading