Many, many months ago, I shared my cover blurb (aka the 150-word pitch) of my Victorian Romance series kickoff novella and got some great feedback. Since then, I’ve worked on the cover blurb for novel 1 of the series.
This time, I spent even more time on Amazon reading blurb after blurb on historical romance books. I took note of which rhythms and devices appealed to me. At its heart, the cover copy is sales copy; its job is to sell the story, so I gauged my own response to determine which blurbs had me itching to hit the buy button. Then came the hard part: applying those lessons learned to my own book.
As expected, a few hours into the agonizing process, I was pretty sure I’d written the first book in the history of publishing that absolutely would not, could not be captured in a cover blurb. But deep down, I was also pretty sure that every author who’d ever worked on cover copy’d had that same thought. And so I persisted, and came up with this early draft of the cover copy. I’ll work on it with my editor – who has helped write cover copy for decades – after she has edited the story. But for now, I’d love to get your feedback! Continue reading
As I mentioned in last week’s progress report, I hired the inimitable Kat Sheridan to write back cover copy for The Demon Always Wins.
Although it’s possible to write your own cover copy, and many writers do, I find it difficult to get the proper distance from my work to do that well. Kat is great at what she does, and really reasonable. Even at minimum wage, I would have spent more trying to write the thing myself.
So, I went online and filled out her Standard Fiction Work Order. It asks for title, author, short description and then descriptions of the two main characters, along with any additional characters the author deems worthy of blurb space. Continue reading
So I had one goal for January: Finish the book.
I am sad to report that I did not meet that goal. The book is currently 293 pages, around 75,000 words, but I still have eleven scenes to go.
In case you’re wondering what happened, it’s the same thing that always happens to me. I think up all these cool bits and pieces as I go along, but when I get to the end, I can’t get them to fit together.
Hell’s encompassing goal in this book is to eliminate the influence of Rachel Blackmon, my protagonist’s mother and famous inspirational sculptor, from the face of the earth. Rachel left behind a body of work that included crosses and crucifixes in churches all over the world, along with four small statues representing Matthew, Mark, Luke and John, which she created for her four children. She also left behind some leather-bound journals, where she detailed her thoughts and emotions on her work and her life. And I want all of that stuff to mean something. Continue reading
A few weeks ago, Jeanne told us about her plan to release The Demon Always Wins in September (yay!). In the comments section, I asked about her publishing schedule, and then jumped back into some deadlines for the day job and never got back to the conversation.
But with Jeanne and Jilly nailing down their 2018 self-publishing plans, the need to batten down the hatches with my own plan has been looming large in my mind. Like many of the ladies, I’ve joined Marie Force’s self-publishing loop, followed the work of self-publishing guru Mark Dawson, and tried to keep up with the ever-changing book marketing landscape. I’ve also had another great resource in some friends who moved from traditional to self- or hybrid-publishing, including Mindy Klasky, whose book The Rational Writer: Nuts and Bolts I discussed in a writing tools and resources post.
The take-away from all of this data is I know a lot of the what of self-publishing, and a good deal of the the how. The missing data, though, is the when. Continue reading
According to various articles I’ve read on the interwebs this week, the Kindle was ten years old on 19 November 2017. I’m in the UK, where we didn’t get to join the party until a couple of years later, but still. Only eight years! Feels like a lifetime.
It’s the season for counting our blessings, and while the invention of the Kindle is by no means the best thing that’s ever happened to me, it transformed my reading life and I am exceedingly grateful for it. Here’s why: Continue reading
One of the most interesting changes at this year’s RWA National conference was the increased focus on indie publishing. For me, the timing was excellent.
Four years ago, when I attended my first Nationals, I was only vaguely aware of self-publishing. I fully intended to pursue a traditional publishing career and I found plenty of workshops to help me understand the role of agent and editor, to perfect my pitch, and to polish my query letter.
As I started submitting to agents and entering contests with my dream industry judges, I also began to seek out sources of information to educate myself about the industry I was planning to join. To my amazement I found a freely available treasure trove of solid, actionable information and over the last couple of years I’ve gradually come to believe that independent publishing will be a better match for my personal priorities, timelines and ambitions.
I attended a number of the indie-focused workshops in Orlando, and I was surprised to discover how much I already knew. So instead of recapping my learnings from the conference, I thought perhaps I should share the online resources I find most valuable: Continue reading
There’s been a lot of buzz here on the blog lately about upcoming book releases from several of us here at 8LW, This includes my own Victorian Romance series, with the opening novella tentatively slated for a late October release. One of the realities of publishing these days, whether via the traditional route or self-publishing, is the requirement for authors to market their own books. With that in mind, expect to hear a lot about book marketing here on the blog over the next several months to a year.
Today, I’d like to look at one of the basic marketing building blocks every writer needs that has dominated my brain-space for the last several days: the pitch. You’ve probably heard of it. But what is a pitch? How do you use it? And is it really necessary?
That last question is the easiest to answer: YES!
I’m going to glom together the answers to the other two questions because, in reality, there are different types of pitches, and they’re used for different purposes. Continue reading