Michaeline: A Question of Conformity

Old French print of a person dressed perfectly as female Mmme Beaumont on half of the body, and male Chevalier D'Eon on the other half. It's the juxtaposition that doesn't conform.

“So, you want me to conform? All right! I’ll conform! I’ll conform in a way you’ve never seen before! I’ll be the best damn conformer you’ve ever seen.” (Image via Wikimedia Commons)

Kay’s post this week has me thinking about The Right Thing To Do. She’s written a three-volume story about (amongst other things) the heroine resisting marriage, resisting marriage, and then finally succumbing to what is still a social ideal in our culture: the state of matrimony. In other words, conformity.

But from what Kay’s told us, her heroine is not going to conform in a completely socially approved way: wedding in Vegas with costumes and glitter. For Kay, the point isn’t the wedding. She’d like to skip writing about it and let the reader imagine the wedding.

But her beta readers are pressing her to conform. I, myself, talked about how a wedding is a very traditional ending to a series – a big set piece of glitz and love that rewards the reader with a big piece of wedding cake for putting up with all the trials and tribulations. So, Kay’s in a bit of a bind; in her gut, she wants the clean ending – a light smear of frosting. But many of us are pushing for flowers of marzipan and silver dragees. And Kay, at one point, said very simply and with great eloquence, “Crap.” Continue reading

Justine: A Lesson (or at Least an Exercise) in Author Branding

41323542 - brand branding marketing commercial name conceptI really don’t like branding. At least the coming-up-with-it part. Just to set the proper expectations. Some people go nuts for this kind of stuff. Not me.

What you read below is my lesson/exercise in personal branding. I am no expert, that’s for sure, so caveat emptor. I knew after deciding to self-publish that I’d need to rebrand myself, and I’m oh-so-lucky that I attended an awesome Damon Suede (DS) seminar last weekend on marketing and branding.

Brand new author brand? Here I come!

One of the key things that we learned from Damon was Continue reading