Jeanne: Using Tropes for Marketing

Falling Again for the Single Dad

A friend who writes category romance for Harlequin recently told me she’d been instructed to include a minimum of three well-known romance tropes in the first chapter of her next book. Since she writes for the medical romance line, that means there are actually four tropes in that crucial first chapter.

 

Category romances, in case you don’t recognize the term, are very short (50,000 words, or around 250 pages), very simple (single main plot, no subplots) novels that revolve very tightly around the building relationship between the two main characters.

A trope is a recurring theme or device in a work of literature. Some well-known romance tropes are:

  1. Single dad
  2. Friends to lovers
  3. Enemies to lover
  4. Second chance at love
  5. Secret baby
  6. One night with consequences
  7. Marriage of convenience
  8. Forced proximity
  9. Billionaire
  10. Fake relationship

And lots of combinations of the above.

Settings can also be tropes, as can the professions of the characters (e.g. doctors, cowboys, CEO’s).

I’m always keen to figure out new ways to appeal to potential readers. Harlequin sells a lot of romance novels. If they think tropes make for good marketing, who am I to argue?

My current work-in-progress incorporates enemies to lovers, second chance at love, one night with consequences and forced proximity.

Here’s my first cut at a blurb featuring my four tropes:

She-demon Lilith has waited thousands of years for a chance to get back at her ex-husband, Sam,  for walking away when Satan ordered them to split up.  Now Satan has assigned Sam to lead Hell’s delegation in trade talks with Heaven, and Lilith to handle the administrative details. It’s the perfect opportunity to even the score.

Faced with an unwinnable battle, Samael, demon of pride and head of Hell’s legal division, did the sensible thing when Satan ordered him to abandon the love of his life—he moved on. But he never got over her. Now he has another chance. When Lilith overlooks reserving a room for him in the conference hotel, he simply he moves into her room. She’ll never be able to resist his demon wiles at such close quarters.

Lilith’s resulting pregnancy comes as a shock to both of them. Their reactions differ but they agree on one thing: Satan must not be allowed to get his hands on their child. Can Hell’s power couple resolve their differences and escape Hell to join the world of PTO’s, school lunches and youth soccer?

And if they do, will Earth ever be the same?

 

 

Michaeline: Three Questions for Nancy Yeager

Cover: Four Corners of Heaven, young woman in fancy dress,

Four Corners of Heaven came out March 12. (Image courtesy of Nancy Yeager)

Our own Eight Lady, Nancy Yeager, has a new book out this week! Four Corners of Heaven is part of her Harrow’s Finest Five, a period-romance set in the 1860s and 70s (see below for past posts about her series). I got the chance to read the book in beta, and it was a good read. Botany, women’s empowerment and fizzy romantic feelings!

I took the opportunity to ask Nancy three questions about her book, and here is what she said:
1. What’s your new book about? (Is it a stand-alone?)

I’ll take the easy part of that first. This can be read as a stand-alone book, but it the latest release (5th of an eventual 7) in my Victorian romance series, Harrow’s Finest Five. Regular readers of the blog might recall that the series is about “smart women, sexy men, steamy passion, and the occasional scandal.”

Four Corners is about two scientists pursuing a place in history who learn that love confounds logic every time. When their research unravels and forces them onto opposite sides of a scientific controversy, they’re forced to choose between their careers and their love .I think of it as my geeks-fall-in-love story. My goal, though, wasn’t to make them out as awkward or obtuse, absent-minded scientists. It was explore the way that two people who have single-mindedly, almost ruthlessly, pursued a goal and have their eye on the distant prize might be ill-equipped to handle or even recognize love when they trip right over it. And steamy passion. All the books in the series have some steamy passion!

2. What about the book makes you most proud? Continue reading

Jilly: $0.99 pre-order for The Seeds of Power

The Seeds of Power is live on Amazon! Whoo!

I was beginning to think I’d never get there. It was a super-exciting moment to get the email, and even better that I was Skyping with fellow 8 Lady Jeanne at the time.

The ebook will go on sale next Saturday for $3.99 but I wanted to give regular readers of 8LW the chance to pick it up for $0.99, so I decided to do a stealth pre-order for the next week. If you’d like to try the book, pre-order before Saturday and you’ll get the lower price.

(The dollar pricing is for Amazon.com. If your local Amazon is different, then the pre-order is set at the minimum price for your territory, again until next Saturday).

As a reminder, the book is fantasy romance in a historical setting. Expect a strong-minded heroine, chivalrous hero, forced marriage, natural magic, and life-or-death stakes.

Here’s the blurb:

Her unique skills keep her safe. Until her greatest strength becomes her fatal weakness.

Princess Christal of Larrochar learned long ago that to marry was to risk her life. At twenty-eight she’s resolutely unwed, trusted assistant to the King’s Cultivator and an expert in rare plants.

Then, to her horror, she receives a marriage proposal she can’t refuse. All Prince Daire of Caldermor cares about is elan—the mysterious golden beans that bring his family untold wealth and power. If Daire wants Christal, elan must be at the root of his interest.

Christal’s father would sacrifice her to discover elan’s secrets. The Calderrans would kill to keep them secure. To save herself Christal will need every kernel of knowledge she’s ever gleaned. And the support of Kiran Randsen, elite soldier turned Calderran bodyguard, who may be something even rarer than elan—a man she’d trust with her life.

***

I hope you try it. And I really, really hope you like it!

Pre-order link for Amazon.com here

Pre-order link for Amazon.co.uk here

Thank you for sharing the journey to publication with me 😀

As our professor Jenny Crusie used to say in class, Nothing But Good Times Ahead!

Nancy: Two Scandals Cover Reveal!

Coming this May…the next installment in the Harrow’s Finest Five series! In TwoScandals Are Better than One, our couple–Lucinda (Luci) and Edward)–face no seemingly unsurmountable external obstacles (other than needing to rescue her father from kidnappers) to being a couple. Instead, we join them on their journey as they fall in love, and they:

  • Overcome their internal misbeliefs to each become a fully realized person
  • Learn their previously-believed weaknesses are actually strengths
  • Discover the games her brothers played with Luci as a child were really lessons in fighting and survival (and sharpshooting)

And now for the really fun part: the cover reveal! And the back cover copy/blurb to go with it.

A gentleman on an illicit lark

Edward, the upstanding Viscount Meriden, is desperate for one reckless adventure. After years of holding his crumbling family together, he finally indulges in one night of abandon at a debauched house party, where he meets a masked mystery woman. He longs to uncover all her secrets. But when he realizes she’s an old friend on a dangerous mission, he insists on becoming her protector. 

A lady on a dangerous quest 

Miss Lucinda Wagner is the only woman in a family of men rumored to be spies. When her father goes missing, she infiltrates a treacherous world to find him. No one suspects her double life until her childhood friend Edward discovers her secret. Now “Steady Eddie” insists upon watching over her. To gain his silence, she allows him to join her search. 

A journey into the belly of the beast

As Luci and Edward delve deeper into the criminal underworld, their lives turn upside down. Danger lurks around every corner. Threats assail them from all sides. The only safe harbor in the city is in each other’s arms. Until the sparks between them threaten to ignite their long-denied passion.

Next week, I’ll have some more news about the series including a special sale, and when, where, and how to get Two Scandals Are Better than One!

Nancy: One Kiss From Ruin Cover Reveal!

If you’re a regular reader of the blog, you probably know by now I’m writing a Victorian romance series. The tagline for my Harrow’s Finest Five series is “Smart women, sexy men, steamy passions, and the occasional scandal in 1870s England”. The first book in the HFF story world, Too Clever by Half, is already out in the real world. And very soon, that book is going to get some company.

One Kiss from Ruin, the first full-length novel in the series, will be released in February! Here, for the very first time anywhere on the interwebs, is the book’s lovely cover. And while I shared the first version of the back cover copy way back in 2018, that’s been updated, so here’s the latest and greatest book description.

Once upon a time, they were in love. Then everything went wrong… Continue reading

Jeanne: Happy (Book) Birthday to Me!

demon's in the details ebook cover

The second book in my Touched by a Demon series comes out today!

It’ll be a cold day in Hell before artist Keeffe Blackmon gives up the statue created by her late mother, a world-famous inspirational sculptor. Keeffe’s not selling—not even to a man as rich as devil’s food cake and handsome as sin—the gorgeous but morally repulsive billionaire Seth McCall. That is, until Keeffe decodes a fiendish contract and discovers she has just one month to prove she’s earning a living with her art or lose her sculpture forever.

Demons will ice skate on the Lake of Fire before Satan puts Abaddon, aka Bad, the demon of sloth and Hell’s brainiest minion, back in charge of Hell’s technology hub. But when Satan’s stooge McCall fails to acquire the powerful statue, Bad seizes his chance. To win back his job, Bad offers to possess McCall and, with the unbeatable combination of McCall’s good looks and his own smarts, melt Keeffe into selling him the sculpture.

As Keeffe races to complete a mural in McCall’s McMansion and earn the cash she needs to keep her statue, the billionaire blows hot one minute and cold the next. It’s almost as if he’s two different men: one a jerk, the other sweet and nerdy—and hot as Hell.

Aboveworld for the first time, Bad finds out his heart is even bigger than his brain. He is entranced by Sedona’s stunning landscape and seduced by Keeffe’s passion for art, life and the man she thinks she sees in McCall.

Bad may be the smartest demon in Hell—but is he smart enough to win Keeffe’s trust and ice Satan’s devilish plan to destroy Sedona?

You can check it out on Amazon in either ebook or print format.

Nancy: Another Day, Another Cover

 

Victorian Reader Drawn


This is the placeholder ‘cover’ I’ve had on my website for Too Clever by Half. This week, I can upload the real one!

I’ve been away from home and offline for the past several days, so I just caught up on the cover craze that took over 8LW this past week. That’s very fortuitous, as I now have a cover of my very own to share!

I wish I could say I had the designing chops (and confidence) of Justine, the whimsical eye of Michaeline, or the cover-judging savvy of Kay. Let’s just say I’m not one of those people who judges or buys a book by its cover. I had high hopes that I’d be able to have a quick conversation with a designer, turn the task over to her, and do a happy dance when the best cover I could ever imagine appeared in my inbox. (I can’t help that I sometimes live in fantasy land. Hazard of the fiction writing profession.)

So, when no cover fairies appeared to do my bidding for me, I began my long, arduous journey toward a cover for my soon-to-be-released (!) novella myself. I allocated a mid-level budget for the project, narrowed down the list of well-established and recommended romance cover designers in that price range, and finally chose The One. It didn’t work out. So I spent more months researching, returning to my original down-selected list, and contacting designers for scheduling information. I chose the second One. That almost crashed and burned as well. But the second time, I at least got a proof copy to consider.

The first thing I noticed about the proof copy was color. So much color. You might recall I was traveling in September, which is when the color bomb hit my inbox. I opened the email attachment in the middle of the night Copenhagen time, gasped, blinked hard, said something like ‘dear lord, that’s pink’ (possibly with a few expletives thrown in), and went back to bed for a nearly sleepless night.

Nevertheless, I persisted. From the ashes, and through some teeth-clenching emails and what felt like never-ending negotiations, a cover that started out as unworkable gradually became something usable, maybe even pretty. I’ll let you be the judge: Continue reading

Nancy: Novella (.5) Cover Copy

As I’ve mentioned a few (hundred) times recently, I have a lot of writing balls in the air right now. Partly this was intentional: I knew the writing and editing tasks for my multiple books in my Victorian Romance series would have to overlap to meet a rather aggressive publishing schedule (set by yours truly, so no one to blame but myself for that). Partly this was unintentional: I got behind schedule on a few different things, shifted some dates, zigged when I should have zagged, and suddenly multiple deadlines converged and…well, here I am.

Last week, I asked for your help for a 50-word pitch and 250-word opening sequence for Take the Money and Run, my Women’s Fiction manuscript. This week, I’d love some feedback on a totally different task for a completely different book, the back cover copy for Too Clever By Half, the kickoff novella of my Harrow’s Finest Five series. I’ve been working on this slippery sucker for a while, and now it’s time to get it nailed down so I can get my cover completed (and then share it here!). The goal of the cover copy? Convince a reader to pick up the book from a bookshelf or click on the ‘look inside’ option online. In brief, the cover copy should include a high-level hook, introduce you to the protagonist(s), introduce the conflict, and make you eager to read more.

Your task today, should you choose to accept it, is to tell me whether this cover copy does that for you. The more specificity you provide about what you like, what you dislike, or what makes you say ‘oh hell no!’, the more I can improve it. So leave your thoughts and – really importantly – your first reactions to reading this in the comments, please and thank you!

Two fierce competitors engaged in a battle of intellects might just be outwitted by love… Continue reading

Nancy: Big Reveal: Novel 1 Cover Copy

 Many, many months ago, I shared my cover blurb (aka the 150-word pitch) of my Victorian Romance series kickoff novella and got some great feedback. Since then, I’ve worked on the cover blurb for novel 1 of the series.

This time, I spent even more time on Amazon reading blurb after blurb on historical romance books. I took note of which rhythms and devices appealed to me. At its heart, the cover copy is sales copy; its job is to sell the story, so I gauged my own response to determine which blurbs had me itching to hit the buy button. Then came the hard part: applying those lessons learned to my own book.

As expected, a few hours into the agonizing process, I was pretty sure I’d written the first book in the history of publishing that absolutely would not, could not be captured in a cover blurb. But deep down, I was also pretty sure that every author who’d ever worked on cover copy’d had that same thought. And so I persisted, and came up with this early draft of the cover copy. I’ll work on it with my editor  – who has helped write cover copy for decades – after she has edited the story. But for now, I’d love to get your feedback! Continue reading

Jeanne: What’s in a Blurb?

Blurb WriterAs I mentioned in last week’s progress report, I hired the inimitable Kat Sheridan to write back cover copy for The Demon Always Wins. 

Although it’s possible to write your own cover copy, and many writers do, I find it difficult to get the proper distance from my work to do that well. Kat is great at what she does, and really reasonable. Even at minimum wage, I would have spent more trying to write the thing myself.

So, I went online and filled out her Standard Fiction Work Order. It asks for title, author, short description and then descriptions of the two main characters, along with any additional characters the author deems worthy of blurb space. Continue reading