Back in 2017, I hired a local web developer, who also happened to be a romance author, to build a website for me. It wound up taking longer than I anticipated (around five months) and consuming a lot of energy, but in the end I was happy with my site.
It was themed with my brand, matched my very fun covers, and had this very cool animated snake.
Then I learned, much to my chagrin, that ophidiophobia, fear of snakes, is one of the most common fears and that the presence of that snake on my covers and my website would discourage potential readers.
Once I had time to absorb this, I hired a new cover firm, who created the “hot guy” covers that sell so much better and created a website header to match my covers.
About the same time, my developer encountered a series of life-altering events and decided to get out of the website business. She sold my site maintenance contract to another firm. Continue reading