On Saturday I was asked to speak at a local workshop on the business side of being an author on the topic of Instagram. Although I’m no one’s idea of an Instagram Influencer, and I have no graphic arts skills, I was okay with talking about it because:
a) I LOVE Instagram. It’s all pictures and no politics. From the first day I joined, back in April of 2016, it felt like a perfect fit.
b) Over the last year I’ve taken a couple of classes on IG, so I know some best practices.
Today I’m going to share some of those best practices with you.
BP#1: Pick a lane or, actually, 3 lanes. Instagram works best if you limit your range of topics. Mine are: my books, my flower photographs and things-I-see-when-I’m-out-walking.
BP#2: Pick a color palette. Having a limited color palette creates cohesion among your posts and gives your account a professional look.
This color palette becomes most apparent when people visit your profile page, as people who are considering following you do. Here’s my profile page:
BP#3: Decide on a pattern for your posts. Here’s a great article that will help you learn about some possibilities for layouts.
Because my Instagram revolves around flower photographs, which have a lot of color, I decided to go with a modified rainbow layout. A true rainbow layout would go: 3 predominantly red photographs, 3 orange photographs, 3 yellow, 3 green, 3 blue, 3 indigo and then 3 violet.
(Sidebar: Why does indigo get called out as a color? All the other colors in the rainbow are either primary colors or the color that falls between two primary colors. Indigo is no more important than teal or chartreuse. What gives?)
Anyway, there are two problems, for me, with adhering to the (flawed) rainbow of colors. First, there aren’t many green or blue flowers. Second, there are tons of white and pink flowers and Roy G. Biv knows nothing about white or pink.
(Hypothesis: I bet indigo was added by a third grade teacher who wanted a workable mnemonic.)
Instead, I stick with always posting three of the same dominant color in a row, but I’m not a stickler for the order of the colors. Here’s what a typical 3×4 of mine looks like:
That’s probably enough info for this post. Next week (probably) we’ll talk about where the book-selling part comes in.
Do you have an Instagram account? If so, what kinds of pictures do you post?
To see more of my Instagram, go here.