The payoff is that all participants receive a personalized Feel Good Formula based on their responses, intended to boost their creative habits. It’s open to anyone, anywhere in the world, provided they are over 18 years old.
The cost of entry is to answer a ten-minute online questionnaire.
The test is part of a study undertaken by the BBC, the Open University, and University College London, to explore how participation in creative activities can manage mood and boost wellbeing. All data is collected and stored on an anonymous basis. I don’t usually sign up to online questionnaires, but I took part in this one.
If you’re curious, you can take the test and get your tailored formula here.
I believe the Feel Good Formula tailored recommendations have been developed using the information given by almost 500,000 participants in the precursor to this experiment—last year’s Great British Creativity Test. The results of that study will be revealed this week by Dr. Daisy Fancourt, senior research fellow at University College London.
In my case Dr. Fancourt will be preaching to the choir—I already believe that creative activities are beneficial to our wellbeing—but I’ll be interested to learn more specifically how the researchers think the connection works.
I won’t spoil the results, but I was interested to see my own Feel Good Formula. Most of my recommendations seemed like common sense, but I had not thought about the different aspects of my life that are influenced by my creative activities, or that some (many) people might find a different balance and enjoy different benefits. My main takeaway so far is that the ‘tailored’ recommendation is not a gimmick (cynical of me, but I thought it might have been).
The test is part of the UK Get Creative Festival 2019, a week-long celebration of creativity aimed at boosting participation and offering us a chance to have a go at something new. It involves more than 1,500 events and includes all kinds of activity—bell ringing, quilting, book folding, you name it, as well as obvious ones like writing, drawing, painting and dancing. The festival is a collaboration between the BBC, various national and regional arts organizations, and community groups.
If you’d like to know more about the Get Creative Festival , check out the link here.
Did you take the test? If so, what did you think?
If not, what benefits do you think creative activities of any kind—like Michaeline’s ukulele playing, Elizabeth’s quilting or Jeanne’s flower photography, not just reading and writing—bring to you?