As most of you know, several of the Ladies will be attending the RWA national conference in a couple of weeks, and we’ve been busy plotting out how we’ll schedule our time. I’ve just started to look at the workshops, and one that looks interesting to me is “Blending Brand and Platform,” which promises to discuss how to integrate “brands” and “platforms” with one’s writing to “develop readership and sales while pushing the boundaries of the romance genre.” Sounds complicated, right? The speakers include Alyssa Cole, Sonali Dev, Beverly Jenkins, and Alisha Rai.
Okay. I’m not at all sure I could tell you what a brand or a platform is, or how they differ, or how to integrate them with one’s writing. What I do know is that I’ve heard Beverly Jenkins speak before, and she’s terrific, so I’m hoping to have fun there and learn something, too. Also I’ve been feeling that Alyssa Cole, Sonali Dev, and Alisha Rai should be occupying prominent spaces in my TBR pile, so I’m looking forward to hearing what they have to say, too.
All these writers are well-known for developing stories that feature characters of color, and that’s another thing I’m not sure I know enough about. My planned three-book trilogy, of which I’ve just finished book two, has a secondary character who figures prominently in all three books. This character is a person of color, and I’m concerned that he’s sufficiently well-rounded that he doesn’t come across as a stereotype. I’ve recently read a few reviews of books where the reviewers felt this issue was insufficiently addressed, and I want to do the best I can for the people I invent.
Speaking to this issue, Beverly Jenkins recently gave an interview to Salon, where she asked why readers can relate to werewolves and vampires, but not people who are of a different race. Good question. To read the full interview, go here.
What about you? If you’re going to any conferences this summer, what do you want to get from them?