“Hey,” he said. “I’ll give you a special rate on a web site redesign.”
Gulp. There’s a lot to do if you’re a self-published author, and if your main interest in publishing is doing the actual writing, not all the associated business tasks, then those associated tasks tend to languish. But a web site for writers—even pre-published writers—is important.
It’s not that hard to create one—I did mine myself on WordPress, and I’m certainly no tech expert. Of course, as my friend the web designer would attest, it’s not that good a web site, either. I know it needs improvement. It’s just a matter of time.
However, I shouldn’t let it languish for long. A recent article by Chris Mandeville on the Kobo Writing Life site says that your official author website is a tool, like a business card, for providing readers with information about you. Your website gives a sense of who you are and what your books are about, which helps you engage with readers. And it “legitimizes” you as an author in the eye of the public.
Mandeville suggests ways you can present your best front to readers and meet their expectations about content. For a lot of good advice, go here.
How about you? Do you have a web site yet? And is it ready for prime time?